Is Etude House closing in Singapore?

The company’s last Etude House store in Singapore will close this Friday. The Chinese move came after the brand shut down self-operated stores on JD.com and Vipshop at the end of last year. Hera, however, will remain trading online via its Tmall official flagship store.

Why is Etude House closing down in Singapore?

Its net equity reached negative 66 billion won (S$74 million) in March 2021, after its total liabilities far exceeded its total assets. While the brand shut down several shops to downsize its business, it was reportedly not enough to stem worsening earnings.

Why did Etude House close?

According to The Korea Times, Etude House suffered capital impairment following years of accumulating losses. The brand is currently managed by South Korean beauty and cosmetics giant Amorepacific and amongst its 37 subsidiaries, Etude House is the only one that has reached the point of capital impairment.

Did Etude House close?

But now, it joins a list of brands that have bitten the cosmetic-grade glitter dust: after seven years of operating in the mainland, Amorepacific-owned Etude House is shutting its doors.

Is Etude House same as Etude?

Etude House (Korean: 에뛰드하우스) is a South Korean cosmetics brand owned by Amore Pacific. The brand name ‘Étude’ means ‘study’ in French. As of 2018, there were 393 Etude House stores, and in 2019, only 285 Etude House stores.

Is K beauty still popular?

According to a survey on the global popularity of South Korean beauty products in 2021, 35.8 percent of respondents stated that Korean beauty products were very popular in their country. K-beauty was widely known and popular even to the general public, and the sale of related products was greatly desired.

What happened Etude House?

Korean beauty brand Etude House is shutting its last physical store in Singapore at Bugis Junction today and will pivot online. Its products will continue to be available in Singapore via its website and eCommerce platforms such as Lazada and Shopee.

What is Etude House famous for?

Moistfull Collagen is one of Etude House’s most popular lines which has different types of skincare products made to maintain the skin’s elasticity. The Moistfull Collagen Eye Cream is a good addition to your night routine where it helps maintain and rejuvenate the sensitive under-eye skin.

Why is K-Beauty so good?

Based on tradition, Koreans only used natural and harsh-free ingredients to create the clear, glowy, and natural-looking skin through multiple generations that made K-Beauty products better and so popular today. Natural Korean makeup can still be made today for people to try at home by making your very own face mask.

Is Etude House good brand?

They have a good variety of makeup products, all of which are super cheap in Korea. In fact, Etude House is a budget-friendly brand in Korea and you can find their stores in every nook and corner of the city. But those overseas have to pay a little bit extra depending upon the prices in their country.

Is Korean makeup better?

Is this the last etude House store in Singapore?

Etude House Singapore will be closing its final physical store at Bugis Junction today, Feb. 24. The Korean cosmetic brand first opened its doors in Singapore in 2009 and had about 16 stores here at its peak. In 2014, Etude House also opened the largest flagship store in the world at Singapore’s Wisma Atria.

Is Etude House going out of business?

Besides Singapore, Etude House also closed all its physical locations in China last March after seven years of operations. The brand has reportedly been making losses for the past five years, with its net equity reaching minus 66 billion won (S$74 million) last March.

Is Etude House owned by AmorePacific?

While the brand shut down several shops to downsize its business, it was reportedly not enough to stem worsening earnings. Etude House is currently managed by South Korean beauty and cosmetics giant Amorepacific, which runs 37 subsidiaries. If you like what you read, follow us on Facebook, Instagram, Twitter and Telegram to get the latest updates.