How does Apple communicate within the company?

As mentioned earlier, Apple uses both digital and traditional marketing and communication strategies. The company has, however, focused more on digital communication. The consistency of the messages in the different social media platforms is significant as it ensures constant interaction with the target market.

What is Apple’s communication strategy?

According to Holm (2006), Apple uses print and broadcast media to market iPhones. Other communication strategies that the company uses include digital media, point-of-purchase, direct marketing, personal selling, sales promotion, and public relations among others.

What is the structure of Apple Inc?

Apple Inc. has a hierarchical organizational structure, with notable divisional characteristics and a weak functional matrix. The hierarchy is a traditional structural feature in business organizations. The divisional characteristics refer to the product-based grouping within Apple, such as for iOS and macOS.

Why does Apple have a hierarchical structure?

Apple organizational structure can be described as hierarchical and functional. Such a structure has been developed by its founder and former CEO late Steve Jobs in order to ensure focused realization of his innovative ideas and clear vision for the business.

How does Apple communicate with stakeholders?

Apple’s website ( has a lot of information with which it communicates with its stakeholders. Product information for customers, career information for employees and prospective job applicants, corporate information for investors, and many more are available on the website.

How does Apple use verbal communication?

Apple use verbal communication in their local stores with their consumers and the staff members in their stores where they describe in detail their products they are going to sell.

What is Apple branding strategy?

Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

Is Apple Inc centralized or decentralized?

Centralized Organizations Apple is an example of a business with a centralized management structure. Within Apple, much of the decision-making responsibility lies with the Chief Executive Officer (CEO) Tim Cook, who assumed the leadership role within Apple following the death of Steve Jobs.

Is Apple a flat structure?

Flat structure Apple is a very flat organisation, there’s not that many layers, and they’re just all really involved.

Who are Apple Inc stakeholders?

The main external stakeholders of Apple are customers, suppliers, competitors, pressure groups, local communities, and the government.

How is Apple influenced by stakeholders?

These stakeholder groups compel Apple to improve, and Apple affects them by satisfying their interests. Apple’s stakeholders have varied concerns encompassing product quality and function, business sustainability, employment practices, and financial performance.

What are the characteristics of Apple’s organizational structure?

The following are the main characteristics of Apple’s corporate structure: Spoke-and-Wheel Hierarchy. A bird’s-eye view of Apple’s organizational structure shows considerable hierarchy. In the past, everything went through Steve Jobs. Jobs made all the major strategic management decisions.

What are the advantages of Apple’s corporate structure?

Through the hierarchy, business functions and product-based groups are effectively controlled through the decisions of the CEO and other top executives. This advantage of Apple Inc.’s corporate structure facilitates rapid and effective strategic management implementation, and helps in establishing coherence throughout the entire organization.

How did Apple’s communication strategy start?

Conclusion Apple’s communication strategy started by telling the world to break away from stereotypes with the 1984 commercial in which Steve Jobs declared war with IBM.

How has Apple’s corporate structure changed under Tim Cook?

However, under Tim Cook’s leadership, this hierarchy in Apple’s corporate structure has slightly changed. The company now has more collaboration among different parts of the organization, such as software teams and hardware teams. Apple’s vice presidents have more autonomy, which was limited and minimal under Jobs.