What resources does Ryanair use?
Financial resources: These are firm’s cash account, borrowing capacity, capital, debt, equity and investment. Ryanair is the lowest cost airline with highest profit and its capital came from the Ryan Family and shareholders, debtors, creditors, discount from governments and airports.
What can Ryanair improve?
“We are pleased to launch these innovative customer improvements which will enhance the travel experience of our guests. Driven by customer panel input, these improvements allow our guests to self-serve online when changing flight dates or passengers’ names, updating contact info or adding bags/seats.
How does Ryanair achieve strategic fit in its business model?
Ryanair’s Strategic Fit A benefit of a good strategic fit is cost reduction (owing to economies of scale) and the transfer of knowledge and skills. The most important strategy of Ryanair is their low-cost, ‘no frills’ strategy, which is based strongly on cost reduction.
Who are the stakeholders of Ryanair?
First of all Ryanair’s stakeholders are shareholders who own the shares and have rights to claim dividends, elect the board of directors and have other important rights. Employees are very important to the company as their knowledge, skills, loyalty and abilities provide success for Ryanair.
What do customers want from Ryanair?
92% Of Customers Satisfied With Flight Experience
| Category | Excellent/Very Good/ Good | Fair |
|---|---|---|
| Boarding | 87% | 6% |
| Crew Friendliness | 95% | 3% |
| Experience onboard | 94% | 3% |
| Food & Drink Range | 81% | 8% |
Why is Ryanair so successful?
Ryanair is now Europe’s largest airline with more than 90 million passengers per year and shows record profits of 875 million euros [1]. Behind the success of Ryanair is the very effective alignment of its customer value proposition with its low-cost operating model.
What seem to be the major reasons why Ryanair is so successful?
RYANAIR STRENGTHS
- Low costs. Ryanair has the lowest unit costs of any European airline and one of the lowest of any airline in the world.
- Low fares. Low costs enable low fares on a profitable basis.
- Innovation.
- Size.
- Fleet.
- Management focus.
How does Ryanair create value?
Differentiation through price outlines the superseding of Porter’s generic strategies by the resource/competence-based strategy frameworks. In addition to low prices, Ryanair’s branding emphasises on punctuality and efficiency, which is mainly achieved through operating from secondary airports.