What is the meaning of ATL and BTL?

Meaning. ATL stands for Above the line marketing, which entails mass media methods so as to target a wider audience. BTL expands to Below the line marketing, which is used when the company wants to target a small but specific group. Marketing Medium.

What does TTL mean in advertising?

Through the Line
Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously.

What is ATL and BTL budget?

Above The Line (ATL) budget. 2. Below The Line (BTL) budget. The ATL budget broadly comprises of two components: the media budget and the production budget. Media budget is the actual money that is spent on advertising the brand in conventional media such as print, TV, radio, cinema, outdoor, social, and mobile.

What is BTL advertising?

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.

What is the meaning of ATL?


Acronym Definition
ATL Atlanta, GA, USA – Hartsfield International (Airport Code)
ATL Active Template Library
ATL Atlantic
ATL Authority to Leave (shipping industry)

Is social media ATL or BTL?

Below The Line (BTL) marketing campaigns and promotions involve direct, targeted campaigns to specific prospects. This includes PR campaigns, social media marketing, telemarketing, content, events, social media marketing, paid search and search engine.

What is BTL in texting?

“Between the Lines” is a common definition for BTL on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok. BTL. Definition: Between the Lines.

What is BTL marketing examples?

Examples of BTL promotion are:

  • Sales promotion.
  • Direct marketing and direct mail.
  • Public relations (PR)
  • Sponsorship.
  • Personal selling.
  • Branding and merchandising.
  • Packaging.
  • Telemarketing.

What are ATL activities?

Above The Line (ATL) refers to promotional activities done at macro level. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. A brand image is created about the company and its product.

Is Social Media ATL or BTL?

What is ATL BTL BTL and TTL marketing?

ATL, BTL and TTL Marketing – Definitions And Examples. Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertising. BTL Marketing Definition: Below-the-Line Marketing – highly targeted direct marketing focused on conversions.

What does BTL stand for?

BTL Marketing Definition. ‘BTL Marketing’ stands for ‘Below The Line Marketing‘. This kind of marketing is the kind of marketing that targets specific groups of people with focus.

What does ATL mean?

ATL Marketing Definition ‘ATL Marketing’ stands for ‘ Above The Line Marketing ‘. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks.

What is line marketing or TTL advertising?

Through the Line marketing or TTL advertising involves the use of both ATL & BTL marketing strategies. The recent consumer trend in the market requires the integration of both ATL & BTL strategies for better results.