What is a tracker name?

What is a tracker name? A tracker name is a way to reference a tracker object when using Google Analytics (GA). When a visitor lands on a page with GA, a tracker object is created with details about that visitor which will then proceed to be sent to the GA reporting suite.

What GTM can track?

Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data.

Is GTM the same as Google Analytics?

Google Tag Manager is a tag management tool, whereas Google Analytics is not. GTM is used to add, edit, enable, disable, or remove one or more tags from a website or mobile app.

How do I track a GTM event?

How to track Google Analytics Events in Google Tag Manager

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag.
  4. Select Universal Analytics from Tag Type.
  5. Set your Google Analytics Tracking ID.
  6. Choose “Event” for the track type.
  7. Set your Event Category, Action, Label and Value as desired*

What is click ID in GTM?

Click ID: Accesses the gtm. elementId key in the dataLayer, which is set by Click triggers. This will be the string value of the id attribute on the DOM element that was clicked.

What is Event Tracking?

Event Tracking Defined Event tracking is used in analytics, and is defined as the tracking of events a user undertakes while on a website. By tracking events, businesses are able to identify visitor behaviour, allowing for the accurate measurement of traffic flow for specific goals.

Do I need both GTM and GA?

GA + GTM = Maybe Having both hardcoded Google Analytics and Google Tag Manager on your site in and of themselves is not an issue. You’ll ultimately need to make sure you’re not duplicating your efforts and consequently duplicating your data. If you need to have both, then yes, you can.

What is non interaction hit GTM?

By default, a new Google Tag Manager tag has the “Non-Interaction Hit” field set to False. What this means is that the tag will be intepreted as a user interaction by Google Analytics and therefore will prevent a single page session from being recorded as a bounce.

How track all clicks in GTM?

  1. Step 1: Enable click variables in GTM.
  2. Step 2: Put GTM in Preview Mode.
  3. Step 3: Create your click trigger for all clicks.
  4. Step 4: Identify the unique click-related variable.
  5. Step 5: Modify the GTM click trigger to fire only for the specific link click.
  6. Step 6: Implement the GA click tracking tag.
  7. Step 7: Test the tag.

What is GA event tracking?

Google Analytics event tracking is an advanced feature that allows you to track a specific user’s interaction/activity (link clicks, downloads, form submission and video plays) with a web page element.

How to configure Google Tag Manager (GTM) click tracking?

Step 1. Enable a generic link click trigger in GTM Step 2. Enable built-in click Variables Step 3. Create a tag Step 4. Update the trigger Step 5. Test (in GTM and GA) #4.2. Configure a Google Analytics conversion based on a click event #5. Google Tag Manager button click tracking Step 1. Create a generic All Elements click trigger Step 2.

How do I track a click in GTM?

If you click on a page title, image, or background, all clicks will be tracked by the click listener and you’ll see those events in the GTM Preview and Debug mode. So, how do you track a click of a button?

What are the best examples of event tracking in GTM?

GTM Event Tracking Example #1 – Outbound Links #2.2.1. Generic link click trigger #2.2.2. Enable built-in click Variables #2.2.3. Update the trigger #2.2.4. Create a tag #2.2.5. Don’t forget to test #2.3. GTM Event Tracking Example #2 – Document Link Clicks

What are the different types of tracking in Google Tag Manager?

With Google Tag Manager the most popular tracking use cases are: Button click tracking (say “Add to cart” button clicks) Outbound link clicks (track when a visitor clicks a link leading to an external resource (3rd party website)) Contact link clicks (e.g. clicks email addresses or phone numbers)