Malori Maeva of Hoot & Holler really is a renegade florist. If you haven’t had the pleasure of meeting her, I highly recommend you visit Hoot & Holler and check out her About page. She is extremely talented with an absolutely beautiful design aesthetic. Malori, like always, was incredibly kind to spend some time answering questions about the wedding and events industry as well as providing insight into what you should know when picking a florist and planning for the big day. Enjoy! xo
Ventola Photography: What is it about the wedding and events industry that you love most?
Malori: I really love the excitement and optimism. It really is such a special day and it’s full of so many hopes and dreams. It’s so lovely seeing the bride and groom surrounded by all of their friends and family and I get really excited knowing that Hoot & Holler played a small role in making their dreams about their wedding day come true!
Ventola Photography: What do you recommend to a bride who is looking for a florist? Where to start with that sort of planning?
Malori: Finding a florist for your wedding day is all about your personal taste. Start by browsing Pinterest and collecting your favorite images of flowers. Most people don’t know the exact names of flowers so it really helps your florist create an accurate quote when you can show them the types of flowers you love. It also helps if you know what types of arrangements you want on your big day (bouquets, boutonnieres, corsages, flowers for your arch, centerpieces, flowers for your cake, etc.). Unlike your photographer, you really don’t have to spend much (or any) time with your florist on the day of your wedding but I would still recommend hiring someone that you get along with! It’s also good to keep in mind that flowers you see in big magazines, like Martha Stewart Weddings, are typically VERY expensive (like in the neighborhood of $900 for one centerpiece). If you’re working within a budget, ask your florist what substitutions can be made to create the same effect at a lower price point. Finally, trust your florists judgement. Once you’ve set your details and told us what you like, what you hate, what you need, and what you want, we’re going to deliver something awesome.
Ventola Photography: Are there trends or styles that you love this season?
Malori: I am REALLY loving all the wild bouquets with tons of greens and darker colored flowers. So many brides choose a classic, muted color scheme because it’s really delicate and gorgeous so it’s fun to see these darker, moodier colors get some love because they can be extraordinarily beautiful too!
Ventola Photography: What’s one piece of advice that you would give to brides? Any advice is welcome.
Malori: Hire a day-of coordinator and don’t commit to DIY’s that require you to work on the day of your wedding. It’s tempting to save some extra money by trying to do your flowers yourself, setting up your reception decor, or by acting as your own coordinator but your wedding day should be all about you getting married. Let someone else handle the stress of set-up and last minute DIY projects while you have some champagne with your bridal party, get pampered, and relax before saying “I do.”
Ventola Photography: Favorite quote?
Malori: “I can’t do this, but I’m doing it anyways.”